1. Introduction

Welcome to RACH INFRA (OPC) PVT. LTD.  We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rachinfra.com or use our services across all our business verticals. 

Our Business Categories:

• rach.infra concrete (Ready-Mix Concrete Solutions)
• rach.infra ACC.ON (AAC Blocks)
• rachinfra rock.crete (Building Materials)
• rach.infra GearOnRent (Construction Equipment)
• rach.infra FurniTech (Modular Furniture)
• Construction Lab Equipment
• Project Services & Consultancy 

By accessing our website or using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

2.1 Personal Information

 We may collect personal information that you voluntarily provide to us, including but not limited to:

• Contact Information: Name, email address, phone number, company name, designation
• Business Details: GST number, MSME registration, company address, billing information
• Project Information: Site location, project specifications, material requirements
• Account Information: Username, password, client portal login credentials
• Payment Information: Bank account details, credit/debit card information (processed securely through payment gateways)

2.2 Technical Information

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring/exit pages
• Location Data: Approximate geographic location based on IP address
• Cookies & Tracking Technologies: Please refer to our Cookie Policy

2.3 Project-Specific Data

• Site survey images and drone footage (for bulk RMC orders)
• Quality testing reports and lab results
• IoT sensor data from rented equipment
• QR code scans for material traceability
• RMC Calculator and material estimator inputs

2.4 Communication Data

• Emails, WhatsApp messages, phone call records, and chat conversations
• Customer support tickets and feedback forms
• Survey responses and testimonials

3. How We Use Your Information

We use the collected information for the following purposes: 

3.1 Service Delivery

• Processing and fulfilling orders for concrete, AAC blocks, equipment rental, furniture, and other materials
• Scheduling deliveries and coordinating logistics
• Providing technical consultancy and project support
• Managing vendor-managed inventory systems

3.2 Communication

• Sending order confirmations, delivery updates, and invoices
• Providing customer support through WhatsApp, email, or phone
• Sending SMS/email notifications for order tracking
• Sharing technical guides, installation manuals, and training materials

3.3 Business Operations

• Processing payments and managing billing
• Maintaining client accounts and portal access
• Conducting quality assurance and testing
• Managing equipment rentals and IoT tracking

3.4 Marketing & Promotions (with your consent)

• Sending promotional offers, discounts, and product updates
• Sharing newsletters about new services and industry trends
• Referral program communications
• Invitations to skill workshops and training sessions

3.5 Analytics & Improvement

• Analyzing website usage to improve user experience
• Optimizing our ERP and e-commerce platform
• Developing AI-powered tools and calculators
• Conducting market research and business intelligence

3.6 Legal & Compliance

• Complying with legal obligations and regulatory requirements
• Enforcing our terms and conditions
• Protecting against fraud, security threats, and illegal activities
• Resolving disputes and preventing misuse

4. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Partners

• Drop-Shipping Partners: Ultratech Cement, Infra.Market, RDC Concrete, Prisum Cement (for RMC supply)
• Equipment Suppliers: Aimil and other certified vendors
• Logistics Providers: Delivery partners for material transportation
• Payment Gateways: Secure payment processors for transaction handling

4.2 Technology Providers

• Cloud hosting and data storage services
• ERP and CRM system providers
• IoT platform providers for equipment tracking
• Analytics and marketing automation tools

4.3 Business Transfers

In the event of a merger, acquisition, or asset sale, your information may be transferred to the successor entity.

4.4 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or to protect our rights, property, or safety.

4.5 With Your Consent

We may share your information with third parties when you provide explicit consent (e.g., testimonials, case studies, referral programs).

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission
• Blockchain Traceability: For material quality and supply chain transparency
• Secure Storage: Data stored on secure servers with access controls
• ISO 9001:2015 Certified Processes: Quality management systems
• NABL Accredited Testing: Ensuring material quality and compliance
• Regular Security Audits: To identify and address vulnerabilities
• Employee Training: Staff trained on data protection best practices

Note: While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security. 

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Active Client Data: Retained for the duration of the business relationship plus 7 years (as per accounting and tax regulations)
• Project Records: Retained for 10 years for reference and compliance
• Marketing Communications: Until you opt-out or unsubscribe
• Cookies & Technical Data: As per our Cookie Policy

You may request deletion of your personal data by contacting us (see Section 11). 

7. Your Rights & Choices

Depending on your location, you may have the following rights:

7.1 Access & Correction

You can request access to your personal information and correct any inaccuracies by logging into your client portal or contacting us.

7.2 Deletion

You may request deletion of your personal information, subject to legal and contractual obligations.

7.3 Opt-Out of Marketing

You can unsubscribe from promotional emails by clicking the "unsubscribe" link or contacting us. Note: You will still receive transactional communications (order updates, invoices).

7.4 Data Portability

You may request a copy of your personal data in a structured, machine-readable format.

7.5 Restrict Processing

You may request restriction of processing in certain circumstances.

7.6 Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze traffic.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., login, shopping cart)
• Performance Cookies: Collect data on website usage and performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising and analytics

Managing Cookies: You can control cookies through your browser settings. Disabling cookies may affect website functionality.

For more details, refer to our Cookie Policy [link to separate cookie policy if available].

9. Third-Party Links

Our website may contain links to third-party websites (e.g., brand partners, social media). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before sharing any information.

10. Children's Privacy

Our services are intended for businesses and professionals. We do not knowingly collect personal information from individuals under 20 years of age. If you believe we have inadvertently collected such information, please contact us immediately.

11. International Data Transfers

While we primarily operate in India, your information may be transferred to and processed in other countries where our service providers operate. We ensure adequate safeguards are in place to protect your data in accordance with applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Effective Date"
• Sending an email notification (for material changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Legal Framework

This Privacy Policy is governed by and complies with:

• Information Technology Act, 2000
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Digital Personal Data Protection Act, 2023 (as applicable)
• Other applicable Indian data protection laws

 Acknowledgment

By using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.